In late 2019, Acura launched its Less Talk. More Drive. brand platform. Cutting through the category nonsense, the campaign let the vehicle’s performance speak for itself. This is a stringout of social posts I created for the campaign.
To help take people’s minds off COVID, we created an activity book on IG Stories featuring a coloring book, GIF puzzle maker, and more.
To celebrate Acura winning the driver, team, and manufacturer triple-crown championship in 2019, we created this IG Stories series showing the team’s journey.
A leader is a leader, regardless of gender. For #InternationalWomensDay in 2018, we celebrated leaders on- and off-the-track at Acura.
We let users build and price a brand-new TLX right on their phone using our chatbot in FB Messenger. I created the tone-of-voice, decision tree, and conversations that took users on the journey, having fun with a witty bot along the way.