I was able to do a variety of work for the Chinese PC giant, everything from sell-in-kits, to product videos, to direct mail, to 360° digital campaigns such as “Challenge Your DO.”
Digital Video
Concept: Draw a parallel between the sleek redesign on the S-Series and the polished aesthetics of a surfboard shaper.
Concept: Demonstrate the Yoga's four unique usage scenarios across one magical day starring the band Hunter Hunted.
Online Campaign/Consumer Program
Our assignment was to create a program under the guise of "lifelong learning" for Lenovo's back-to-school initiative in 2013. So we thought we'd take the Yoga computer out of its element and into some strange situations with famed survivalist Mykel Hawke, a man probably more comfortable disemboweling an animal than creating a PowerPoint. The results highlighted the device's utility in an offbeat manner that had our audience looking at their computers, and Lenovo, in a whole new way.
Campaign Video
Mykel even learned a little Creole using his Lenovo.