While working at a socially-driven agency, I wrote copy and helped create content for a variety of spirits brands, including TINCUP Mountain Whiskey, Three Olives Vodka, and Brugal Rum. Part of the content creation process had us partnering with influencers to co-create work that taps into relevant art, design and other social trends.
TINCUP MOUNTAIN WHISKEY
For TINCUP's 2017 winter campaign, we traveled to the mountains above Telluride, Colorado to capture stunning content of the place the brand calls home.
As part of the campaign, we sought out an influencer that has over 1M Instagram followers, only this one was happy to be paid in dog food and plenty of time outdoors. Partnering with a presence like @loki_the_wolfdog helped generate more likes for posts and followers for the brand.
THREE OLIVES VODKA
A youthful brand for people who like to have fun, Three Olives is the life of any party.
COPY: If they’ve been nice, buy them a bottle of #ThreeOlives. If they’ve been naughty, buy them two. Click link in bio to order on @DrizlyInc.
Link to actual post here.
COPY: Oh yes, it’s lovely weather for an ugly sweater party with you. #ThreeOlives
Link to actual post here.
BRUGAL RUM
A double-aged rum so smooth that you can sip it like a whiskey? Now that's unexpected. For this ultra-premium spirit, we're using art and design to create content that centers around the unexpected.
While still in school, I had the opportunity to run the Facebook page for an alcohol brand, KAPPA Pisco, from the House of Grand Marnier. I planned the content calendar, then wrote, produced and created all the content each month. Below are a few of the favorites from my time on the account.
To celebrate Chinese new year, we had the bottles spell out the characters in Chinese.
KAPPA Pisco's bottle features a glass cutaway which also functions as an ersatz window. Combine the "window" with a beautiful sunset and some Kipling poetry, and you've got yourself a post!