Acura 2019 RDX #LookUp Social Campaign

To launch the all-new 2019 RDX on social, we focused on the SUV’s class-leading panoramic moonroof to create a campaign that inspired people to “look up” and discover a new perspective on the world. We partnered with well-known travel and photography influencers to create a series of “how-to” guides involving their specialties. We also had our social audience submit their own #LookUp images that were then featured on the brand’s social channels. And to wrap things up, we took a group of city dwellers that had never seen a truly starry sky out to the desert in the RDX to #LookUp.

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